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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Jacob Rude

LaVar Ball says Lonzo Ball is ‘not thinking right’ about Big Baller Brand

LaVar Ball and Lonzo Ball have been on opposite ends of the spectrum when it comes to Big Baller Brand, as shown in recent weeks by the family’s Facebook show “Ball in the Family.” The crux of the issue between the two is LaVar’s eagerness to restart Big Baller Brand and Lonzo’s desire to take it slow and potentially separate himself from the brand.

The issue had grown so much that LaVar and Lonzo were not talking to one another, an issue discussed in last week’s episode with Lonzo stating his desire to be with his family and not talk about business and LaVar talking about Lonzo stepping out of bounds.

It all appeared to be coming to a head as the two would be forced to talk to one another for the first time in weeks as Lonzo was hosting a house warming party in his new home. When asked by the producers if LaVar would bring up the company at the party, to which he said the following:

A transcript of Ball’s quote:

I gotta talk to him about the Big Baller Brand because he’s got some different folks in his ear right now and it’s not the right thing. He’s not thinking right right now. He don’t understand yet. What I mean by that is when adversity hits, you don’t take off and run. He needs to get back on board.

In the end, LaVar did not end up bringing up the future of the company, opting instead to wait though it came with the caveat of him saying Lonzo was ‘in his feelings’ about Big Baller Brand.

Lonzo’s stance isn’t an irrational one. It’d be hard to blame him of being skeptical of going back into business with the same company that he just lost millions of dollars with. LaVar’s stance, meanwhile, screams of one who sees his potential cash cow leaving.

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