If you have a food product that you want to bring to market, don’t miss out on this interactive workshop with Jim Cregan, founder of Jimmy’s Iced Coffee. Over the course of the day, you’ll learn how to refine your branding, improve your product and give it the best possible chance at market success.
You’ll also have the opportunity to get tailored feedback from Jim, and take part in live consumer testing sessions with members of the public. Tickets are limited so book your place now – and spend the day learning how to transform your food product into a successful business.
Content
- The nuts and bolts of launching a food product – from branding to marketing and investment
- Packaging, positioning and marketing your product
- Tips on approaching retailers and conducting market research
- Establishing a strong brand identity for your product
- Consumer testing session – get live feedback on your food product, branding and design from members of the public
- Tailored feedback from Jim, including advice on next steps for your business
- Q&A and opportunities to discuss your product in a supportive group environment
Please note that people who already have a prototype for a food product will benefit most from this class
What to bring
- Please bring along a prototype or samples of your product, along with any ideas you might have for branding or marketing
- If you have started work on your packaging, bring that along too –although this is not essential
- If you do not yet have a prototype product, you can still attend the class, however please be aware that your product will not be sampled during the consumer testing sessions
Tutor profile
Jim Cregan is the founder of Jimmy’s Iced Coffee, one of the UK’s most-lived coffee brands. He launched the business in 2010 with his sister, and five months later they sold their first carton in Selfridges. Since then, they’ve gained listings with Tesco, WHSmith, Waitrose and Ocado, among others. Their strap is ‘Keep Your Chin Up’ and is the foundation of what Jimmy’s is all about. Find them on Twitter here.
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Details
Date: Saturday 16 January 2016
Times: 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £249 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 18
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
