Four of the nation's largest Latino civic organizations are joining forces for the first time in an ambitious effort to mobilize more than 5 million Hispanic voters ahead of the 2026 midterm elections, marking one of the most significant voter engagement campaigns ever launched within the Latino community.
The newly formed 2026 Latino Civic Engagement Coalition brings together UnidosUS, the LULAC Institute, Mi Familia en Acción and the Latino Victory Foundation under a single national strategy designed to increase voter registration, education and turnout across more than 40 states through the 2028 election cycle.
While the initiative will operate nationwide, organizers are placing particular emphasis on nine politically competitive states: Florida, Arizona, California, Colorado, Nevada, New Mexico, Ohio, Pennsylvania and Texas, where Latino voters are expected to play a decisive role in determining control of Congress and numerous state legislatures.
The coalition plans to register at least 250,000 new Latino voters, conduct more than 3.5 million direct voter contacts through door-to-door canvassing and community outreach, and increase Latino voter turnout by approximately 5% before November's elections. Organizers say the effort will continue well beyond the midterms, remaining active through the 2028 presidential election.
Unlike previous election cycles, when the organizations often conducted independent outreach campaigns, this marks the first time they have agreed to coordinate messaging, voter education and field operations under a unified framework.
"Our community deserves sustained engagement, not just outreach during election season," the organizations said in announcing the partnership, describing the coalition as a year-round effort focused on civic participation rather than last-minute get-out-the-vote campaigns.
The announcement comes as both major political parties are increasingly competing for Latino voters, whose political influence has grown steadily over the past decade. According to the Pew Research Center, the United States had approximately 36.2 million Latino eligible voters in 2024, making Hispanics the country's fastest-growing segment of the electorate.
Florida occupies a particularly important place in the coalition's strategy.
Long viewed as a critical battleground among Hispanic voters, the state's Latino electorate has evolved in recent election cycles. Cuban Americans continue to represent a powerful voting bloc in South Florida, while growing Puerto Rican, Venezuelan, Colombian and Central American communities have diversified the state's political landscape. Recent elections have also demonstrated increased Republican support among some Hispanic voters, making outreach efforts more competitive than in previous decades.
Coalition leaders argue that millions of Latino voters still receive little direct contact from campaigns despite their growing electoral importance.
According to a recent UnidosUS flash poll cited by the organizations, more than half of Hispanic primary voters surveyed in Texas reported they had not been contacted by any political party, candidate or civic organization regarding the upcoming elections. Organizers say similar engagement gaps exist in other battleground states and underscore the need for sustained community-based outreach.
Rather than focusing solely on partisan messaging, the coalition says it will emphasize voter education, registration assistance, trusted community messengers and civic participation throughout the election cycle.
The effort reflects a broader recognition that Latino voters cannot be treated as a single voting bloc. Political preferences vary widely depending on national origin, age, geography and economic priorities, particularly in states such as Florida, where Hispanic communities have distinct political histories and voting patterns.
Organizers say the coalition's long-term approach is intended to strengthen civic engagement regardless of election year, while ensuring Hispanic communities receive consistent outreach and information about the voting process.
With control of Congress expected to hinge on competitive races across several of the coalition's target states, Latino turnout could once again prove decisive in determining the balance of political power in Washington after the 2026 midterm elections.
