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The Guardian - UK
The Guardian - UK
Business
Monkey

Later singers have The X Factor

The X Factor 2009: Lloyd Daniels
The X Factor: Lloyd received the lowest public vote after singing second on Saturday. Photograph: Ken McKay/Rex Features

Contestants on The X Factor are more likely to be voted off if they sing at the start of the programme. That's according to a study by Cambridge University – yes, that's right, Cambridge University. The Daily Telegraph reports that boffins examined 150 editions of The X Factor and Pop Idol and concluded that memory of a performance influenced how people voted - and so the later the contestants sang the better.

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