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The Guardian - UK

Graham Ruddick

Last year's most popular festive ads according to YouTube views

A child with Monty the Penguin — A scene from John Lewis’s 2014 Christmas campaign. Photograph: John Lewis/PA

John Lewis has kicked off the Christmas shopping season by launching its festive commercial.

The department store chain has set a new benchmark for Christmas television campaigns in recent years by attracting tens of millions of viewers to watch its advertising online.

Last year its commercial, featuring Monty the Penguin, topped the chart for online views again – although supermarket chain Sainsbury’s put up a tough fight.

Here are the top 10 Christmas adverts from 2014 based on YouTube views:

1. John Lewis
24m views

John Lewis: Monty the Penguin

2. Sainsbury’s
17.3m views

Sainsbury’s: First world war football match

3. Burberry
9.5m views

Burberry: From London with love

4. Marks & Spencer
3.2m views

M&S: Magic and sparkle

5. Boots
1.6m views

Boots: Special because

6. Argos
1.5m views

Argos: Get set for Advent

7. Mulberry
1.2m views

Mulberry: Win Christmas

8. Toys ‘R’ Us
1.1m views

Toys ‘R’ Us official Christmas ad

9. Tesco
950,000 views

Tesco: Lights on

10. Debenhams
765,000 views

Debenhams: Found it!

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