“Last Mile Delivery” completes Amway Digital Ecosystem

Goal reached with Kerry Express partnership

Following the Covid-19 crisis, with its social distancing and intermittent lockdowns igniting the ‘now normal’ where online delivery is part of Thai people’s lifestyle, speed is key to success, in particular in relation to food services and online shopping via popular apps. But in making purchase decisions for branded consumer products, can consumers be certain of getting genuine products when they source items from non-registered partners? 

Although online shopping experiences development for many leading brands are behind the trend, tech-savvy local trade owners Amway (Thailand) Ltd. is one of the early adopters of the social commerce platform among giant brands. Amway Thailand was providing shopping services for customers even prior to the crisis and underwent another rapid revolution amid the crisis to offer customers exceptional shopping experiences.

“Amway Thailand is a direct selling brand for consumer goods with its own social commerce platform. Moreover, it is the first direct selling brand using digitalised schemes, from upstream processes to after sales services. In going beyond customer expectation, ‘The Last Mile Delivery’ strategy is adopted to complete our goal of sales growth as well as fulfilling customer satisfaction within the appropriate timeframe, despite the crisis, rain, storms and other unexpected hurdles,” said Kittawat Ritteerawee, Managing Director, Amway (Thailand) Ltd. 

Amway thereby has partnered with Thailand’s most trusted delivery service provider, Kerry Express, to strengthen the company’s shopping experiences as well as rapidly progressing developments to provide customers with quick, correct, and reliable delivery services. 

“We are honoured to collaborate with Amway Thailand and offer our extensive delivery and logistics services. Our key features include: Next Day Delivery, EDI (Electronic Data Interchange; a real-time tracking system enabling users to follow riders’ progress, a Self-Pickup Service option allowing customers to collect purchased items from 1,800 service points nationwide, and Repair and return Drop Off , whereby with satisfaction guaranteed on Amway products purchased online or offline, customers are can visit any of Kerry Express Parcel shops to ship components back to Amway for maintenance/replacement or return their products as well.” revealed Alex Ng, CEO, Kerry Express (Thailand) Public Company Limited.   

Acclaimed as a long-established Thailand direct sales-based company offering employment opportunities and extra earnings for professional and non-professional sales persons, the partnership with Kerry Express has improved interpersonal services at both ends. 

“Despite smoother shopping experiences through online services, the human touch approach remains a priority for our brand. Therefore, Amway Thailand has continued making progress with Amway Digital Ecosystem, in compliance with its A70 vision: 70th anniversary Amway Global Growth Goals (2029) to raise the standard of direct sales service,” said Kittawat. 

Designed to support company vision “Amway, Helping People Live Better Healthier Lives”, the Amway Digital Ecosystem comprises the following features:

  • Digital Platform Development: Amway digital platforms, including Amway Website, Amway Click Application, and LINE official account implemented with constantly upgraded technology and features, allowing easy access for shoppers as well as expanding sales channels for Amway Business Owners.
  • Storage Expansion: To support fast-growing demand, especially overwhelming Nutrilite Supplements traffic which creates the necessity for advance importing to maintain rapid flow of stocks, a brand strategy based on storage space expansion and hybrid technology that maintains low temperatures is employed. 
  • Uplifting Customer Experiences: Technologies are combined to offer after-sales service where customers are able to make enquiries 24-7. 

With its global goal to thrive in the new era, Amway is committed to operating business alongside shoppers with sustainable growth while accommodating extensive development of new products with the least waiting time and guaranteed premium standards, meanwhile stimulating employment opportunities all along the value chain.


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