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The Guardian - UK
The Guardian - UK
Business
Jemima Kiss

Last.fm rolls out its first OpenSocial application

Last.fm has produced a customisable music widget for Ning.com, the DIY social networking site.

It's the first application Last.fm has produced the Google OpenSocial initiative announced last week, which gives all developers some standardised code so that they can develop one application, and then make it available on multiple sites.

Google has been trying to better the proprietary code of rival Facebook, which developers have to build bespoke applications for.

The new application on Nina shows details from the user's Last.fm profile, listing their favourite bands, artists and tracks and serving up a tailored 'radio station' based on their music taste.

Ning is a white label social network, so invites users to establish their own, bespoke social networks around a club, interest or organisation. It has around 122,000 networks and was one of the partners announced with the launch of OpenSocial last week.

Chief executive and co-founder Gina Bianchini said Last.fm was very quick to develop the "mini-experience of their service as an application" and that it will allow users to customise their networks to be the "exact right perfect thing for them".

The app will soon be rolled out to other sites signed up to OpenSocial, including Bebo, MySpace, Friendster and Orkut.

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