A large cash-and-carry described as 'Iceland's bigger little brother' has opened at the Lady Bay Retail Park.
The rapidly expanding Food Warehouse, which is part of the frozen food chain, has opened within part of the former Office Outlet store at the site.
It has created 30 new jobs and opened on Tuesday, December 1.
Kristian Barrett, operations director for The Food Warehouse, said: “We’re delighted to have opened our new store in Nottingham.
"The Food Warehouse is an innovative store format, responding to the changing needs of shoppers by offering amazing bulk-buy deals and homeware offers alongside a fantastic range of frozen, fresh and chilled foods.”
Store manager Dale Taylor-Giles added: “Our opening day has been a great success and the whole team has really enjoyed meeting people from our local community.”
The Food Warehouse also stocks fresh, frozen and ambient food deals across more than 3,000 product lines, as well as homeware items.
During the first week of opening, customers will have the opportunity to win money off vouchers when they shop in-store, plus other giveaways.
Launched just five years ago, The Food Warehouse now has more than 130 stores across Britain.
It's open from 8am to 8pm Monday to Saturday and 10am to 4pm on Sunday.
