Landmarks transformed for new TV ad campaign

By Neil Shaw

An array of ex-supervillains have been spotted across the country as comparethemarket launches its latest TV ad campaign.

Madame La Plume was captured on camera eyeing up some priceless jewels at Yorkshire Sculpture Park, a giant panda named 'Tac Tic' was snapped attempting to unleash a secret stash of savings at the London Eye and ‘Edmund Ravencroft’ was seen at at the Greenwich Observatory, in London.

Hopping-mad hare and scientist ‘Dr. Von Septik’ was pictured conducting a money-saving experiment at Ratcliffe-On-Soar Power Station in Nottinghamshire.

Laser-wielding squirrel aptly called ‘Lasers’, attempted to tackle money management woes at the Telecom Tower in Birmingham.

The ads see meerkat Aleksandr challenging the group of well-meaning former rebels to cut out supervillain life and use their powers for good, to help Britons feel more in control of their bills and find more ways to help them save.

comparethemarket.com teamed up with British artist, Rich McCor, who has amassed over 500,000 fans on Instagram using his crafty paper cut-outs to transform some of the world’s most famous landmarks into artworks.

The 34-year-old from London, who goes by the name ‘Paperboyo’ online, has previously turned Paris’ Arc de Triomphe into a Lego man, perched the Mona Lisa on top of the Louvre and turned London’s City Hall into a giant snail with his clever cut-out paper silhouettes.

Born in Kent, Rich McCor has travelled to far-flung destinations for his work, including New York, Singapore and Hong Kong.

“These UK landmarks were the perfect backdrop to introduce and dramatise the mischievous side of the new Compare the Market characters” said artist and creator, Rich McCor.

“I already knew of Aleksandr and his friends, but it was a blast to have fun with the new characters - with their unique personalities and quirks - unleashing some mayhem across the UK in the process.

“I hope those who are familiar with my work enjoy this series.”

Kristin Sonfield, Head of Brand and Communications at comparethemarket.com, added: “This is a really exciting time for comparethemarket.com as we introduce a host of new characters to help people find more ways to manage their money. Paperboyo’s creative style made him the perfect collaborator to introduce and bring to life the different personalities of our mischievous characters. We hope it makes people smile!”

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