On Monday, Lonzo, LiAngelo and LaMelo Ball signed with Roc Nation, ending multiple weeks of speculation as to which agency would be the family’s next stop after leaving Creative Artists Agency. While the family will be represented by Raymond Brothers, Roc Nation is obviously known for its founder, Jay-Z.
Also notable is Jay-Z’s involvement in PUMA. In early 2018, Jay-Z was named the head of PUMA Basketball. Around that time, the company began a more aggressive approach in bringing in basketball talent, landing DeAndre Ayton, Marvin Bagley and RJ Barrett.
LaMelo took to his Instagram on Tuesday to upload a series of posts to his story with Jay-Z’s “Song Cry” in the background.
Shortly after, Ball tweeted another cryptic message foretelling more moves to come for him and his family.
Ball’s next big move will likely be his shoe deal, which will almost certainly be the biggest one of his draft class. His manager Jermaine Jackson noted that he is still fielding offers but aligning with Roc Nation and Jay-Z likely gives PUMA an inside track.
