Arena is to launch an interactive blog that it claims will be the "first of its kind to be launched by a magazine".
Arena, which also claims it is "the world's smartest men's magazine", will launch www.arenamagazine.co.uk on 24 July.
Arena's blog has been designed by digital marketing agency New Media Maze (NMM) and will feature such content as a picture gallery "which allows users to experience some of the iconic photography normally exclusive to Arena magazine, whilst reading the content on transparencies" - the mind boggles as to what some of those might say.
The press release makes it sound as if the magazine has reinvented the wheel, rather than finally got itself a website. Is it really the first of its kind? And is it really the world's smartest men's magazine? What sort of "smart" do they mean? Suited and booted or how many books they've read? I'm sure there are some rival titles which would dispute this - GQ? Loaded? The mind still boggles
