Throughout 2023, Ladbrokes will be offering football players free access to a ‘prime-time’ slot on Thursday evenings for a whole month at Powerleague Dublin.
The new initiative will be available to football players at every level, whether they are a competitive 5-a-side team, an after-work club, or a group of friends who fancy a kick-about.
They will have the chance to win free access to ‘Prime-Time Pitches’ by entering a monthly draw on Ladbrokes’ Twitter. Teams will have the chance to win four weeks’ worth of playing time every month.
The offer, which is also available at ten different Powerleague sites across Ireland and the UK will give customers the chance to access pitches worth up to €300 each month.
To celebrate the partnership launch, Ladbrokes and Powerleague will be setting up a ‘Prime-Time Penalties’ activation at the Dublin Racing Festival in Leopardstown. Racegoers will have the chance to win access to a prime-time pitch by topping the ‘Prime-Time Penalties’ leaderboard, where they gain points for each hole they get the ball through.
The partnership also includes a 5-a-side football tournament, offering players across Ireland and the UK the chance to be crowned the best 5-a-side team.
Powerleague Dublin is situated at the Spawell Complex, Templeogue, Dublin, D6W HX98.
Head of Brand for Ladbrokes, Kelly Rose says:
“We can’t wait to kick off this partnership with Powerleague. It will help Ladbrokes build a presence at the heart of football culture and entertainment, and really underlines our ‘We Play Together’ proposition.
“We want to give players of all levels the opportunity to have a chance of claiming a pitch at a prime time for free and our first ever national tournament promises to mix football with popular culture in a way that has never been done before.”
Head of Commercial for Powerleague, Dominic Reed says:
“We’re thrilled to be launching this partnership with Ladbrokes and building on the ‘We Play Together’ messaging which resonates so well with us. Powerleague customers and the wider 5-a-side community are in for a real game changing experience in tournament football at their local Powerleague venue.
“We hope over the duration of the partnership many more players from our local communities have the chance to claim their prime-time slots and engage in the health and wellbeing benefits that Powerleague offers.”
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