Sausage roll-singing sensation LadBaby has taken a "strong lead" for the number one chart spot as Christmas Eve gets under way.
The Official Charts Company has revealed the Nottingham-born Youtube star, real name Mark Hoyle, is holding the lead over global superstar Mariah Carey.
Formerly of West Bridgford, the devoted dad and husband to Rox, is on course for a hat-trick of Christmas number ones with his newest hit Don't Stop Me Eatin'.
The song, to the tune of Journey's Don't Stop Believin', is raising money for food bank charity, the Trussel Trust, a cause close to the family's heart after they recently opened up about their own previous struggle to put food on the table.
The Official Charts Company said in a statement that LadBaby “retains a strong lead” over his rivals ahead of Friday’s unveiling of the Christmas number one.
If he manages to pull it off, he will join The Beatles and The Spice Girls in being the only artists to have three Christmas number ones on the trot.
LadBaby said he was up against “megastars” and there was a lot of competition. Asked how he will celebrate if he tops the chart for a third time, LadBaby said he would have “sausage rolls and champagne, probably”.
“We will be celebrating no matter where we finish because it has been an incredible opportunity and honour to try and go for it again,” he added.
US superstar Carey is second in the provisional rankings with All I Want For Christmas Is You, which earlier this month topped the UK singles chart for the first time, 26 years after its release.
Last Christmas by Wham! is third, and Jess Glynne’s cover of Donny Hathaway’s This Christmas is fourth. Sir Paul McCartney is on course to land the album chart top spot at Christmas with McCartney III.
