Eschewing this week's trend for crowdsourced campaign posters, the Lib Dems have embarked on a bold strategy of what can only be described as ad agency sourcing.
The campaign uses spoof ads for a spoof party, the Labservatives, to attack both Labour and Conservatives. Spoof ads from mydavidcameron on are very big in this election.
Brand Republic, who inform us that it was sourced from ad agency Iris, has more on the details.
The Labservatives use the slogan "For more of the same", and has a logo of a scribbled tree sitting on top of a rose stem.
The outdoor ads feature a number of different headlines placed on a purple background, which merges Labour's red and Conservative's blue.
Headlines include: "Scandal. Recession. War. There's no substitute for experience," "You might not trust us but at least you know us," and "We've had 65 years to get it right. So what's another five?"
Does it work for you? We posted it on the @gdnpolitics Twitter feed and received some mixed reviews - one that it was "For once, quite a clever ad", another from a Labour supporter pointing out the Lib Dems were in "council deals with Tories all over the UK".
There is also a website: www.labservative.com. There is also an online shop, though the 3D glasses (above) that merge red and blue are out of stock.
