- Labour has experienced a significant 10-point decline in public support, averaging 24 per cent in recent polls, down from 34 per cent after the 2024 election.
- This double-digit drop for a governing party is unusual, marking the first such decline since John Major's Conservative government in the early 1990s.
- Unlike previous trends where the opposition gains, both Labour and the Conservatives have seen their poll numbers fall, with the Conservatives dropping from 25 per cent to 18 per cent.
- Smaller parties have benefited from this shift, with Reform rising to 29 per cent, Liberal Democrats to 14 per cent, and the Greens to 9 per cent.
- Keir Starmer's personal approval rating stands at minus 54, the lowest for any prime minister approximately one year into office since Ipsos began tracking data.
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