KOLKATA: La Liga has recently surpassed the figure of 150 million followers on all its social media accounts.
This figure consolidates La Liga’s position as the competition with the third largest number of fans in the digital universe, behind the NBA and the Champions League, and ahead of others such as the Premier League and the NFL.
Fans can access content on these social networks in a total of 16 languages, including Spanish, English and French, but also Arabic, Chinese, Israeli, Swahili and Hungarian, among others. There are a wide range of possibilities due to the numerous countries in which the competition can be seen worldwide, currently more than 185.
"To have exceeded 150 million followers shows us that our digital strategy is working. We are getting closer and closer to our fans and because we are able to create new formats, innovate and generate attractive content tailored to each type of platform and audience," says Alfredo Bermejo, La Liga's Director of Digital Strategy.
The key to growth: Youth audience
The interest of young people in La Liga and its social networks is evident if we take into account that of the total number of followers on Facebook and Instagram, 76.6% and 66.28% are men and women aged between 18 and 34, respectively.
A window to the world
The internationalisation of La Liga is also reflected in its social channels.
Proof of this is that the countries with the greatest presence among La Liga followers are India, Bangladesh, Indonesia, Egypt, Mexico, Brazil, Algeria, Morocco, Spain, Colombia and China.
