Amazon have signed an exclusive deals with Premier Sports to bring La Liga football to Prime Video.
'LaLigaTV' is a 24-hour channel with exclusive programming and access to live games.
Premier Sports jumped on the popularity of Spanish football here in the UK, snapping up coverage rights in February 2019.
Now available as a £6.99 add-on, LaLigaTV content will be accessible both live and on-demand with coverage featuring familiar faces like Graham Hunter, Guillem Balague and Sid Lowe.
The new deal that has been struck will be seen as mutually beneficial, with Amazon's streaming service continuing it's attempts to infiltrate a lucrative sports market.
Alongside their coverage of the Premier League, Prime Video is also home to several exclusive documentaries as well as the ATP and WTA.
As things currently stand, Atletico Madrid sit at the summit of La Liga.
Taking advantage of Real Madrid and Barcelona's inconsistencies, Diego Simeone's side are five points clear of second place with an additional two games in hand.
Speaking of the new partnership between LaLigaTV and Amazon, LaLiga President Javier Tebas said: "We are excited to be growing our UK presence with Amazon Prime Video, which has quickly become an important name in the world of sport."
"The UK has a deep love of football and a huge demand for premium live content, which is reflected by the range of broadcast options we are making available to fans."
