Morrisons has become the first supermarket to launch Kylie Minogue’s new vintage of rosé wine and the retailer’s very own Kylie (Kylie Collins) has officially raised a glass in celebration to the pop superstar.
The Kylie Minogue Côtes de Provence Rosé (2020 vintage) will join two of her signature wines, Sauvignon Blanc and Rosé, on shelves in Morrisons stores across the UK.
The Australian singer’s range is already popular with Morrisons customers and the latest is expected to be another number one hit with wine lovers.
Kylie Collins from Morrisons Norwich, stacked the first bottles available to buy and was spotted singing along to Kylie classics in the aisle while she worked.
Having her first taste of the new tipple, the 34-year-old commented that it tasted like a “fine wine”.
The new selection is Ideal for rosé lovers and is a pretty pale peach colour with aromas of pink grapefruit, watermelon and lemon blossom.
Speaking about the new launch, Emma Jenkinson, Wine Buying Manager at Morrisons said: “The Kylie Wine range has proved very popular with our customers, so it’s brilliant to be able to launch the new Provence Rosé exclusively at Morrisons."
She added: "It really is a delicious wine and looks fabulous on shelves, so we’ve got no doubt it’ll be a number one hit.”
Kylie Minogue Côtes de Provence Rosé 2020 (13% ABV) costs £15 and is exclusively available at Morrisons.
