Kylie Jenner is launching her latest make-up collection today.
And ahead of the spooky-themed eyeshadows, lip kits and contouring palettes - inspired by horror film A Nightmare On Elm Street - being up for sale the pregnant star ensured she made the most of her latest business venture by throwing a party for her nearest and dearest including sister Kim Kardashian and momager Kris Jenner.
In true Kardashian-Jenner style, the social media savvy personality documented the evening on her Instagram account to make sure her fans were part of the action.
The wealthy reality TV personality followed the creepy theme of her new cosmetics range - which has been dropped ahead of Halloween - by having her Los Angeles home transformed into a scary set-up with blood-drenched decor.
Photos and footage captured from the bash showed Kylie showcasing how her outdoor seating area in her home was made to look like a horror film set with personalised touches such as napkins printed with famous quotes from the 1984 American supernatural slasher film that Kylie has collaborated with.
Chairs covered in fake blood splatters, candles dipped in faux red liquid and food following a bloody theme were all part of the setup and red roses were placed on the table.
Kylie had been teasing fans about the release of her new range with several promotional snaps showing her covered in 'blood.'
On Monday evening she was dubbed "disturbing" by some of her social media followers after uploading a gory nude snap online that showed her coated in a deep red liquid - to mimic blood.
Below the snap, several fans shared their shock at the capture that was taken prior to the pregnant American beauty's baby bump showing.
One penned: "Low key disturbing…"
Another added: "Honestly I find this really disturbing since she’s pregnant."
A third asked: "what the f**k kylie."
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Kylie recently told that it was "a dream" to collaborate with "icon" Freddy Krueger - who is the fictional character in the A Nightmare on Elm Street film series - with an Instagram upload.
Posing in a red and white catsuit, she penned: "ahhh what a DREAM to collaborate with the icon of horror!"
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