Kylie Jenner recently celebrated the launch of her latest business venture, Sprinter, a canned vodka soda brand. The event took place at Catch Steak in Los Angeles, where the Kardashian-Jenner family showed their support. Kylie was dressed elegantly in a black latex dress, while her sister Khloé opted for a little black dress and sheer tights. Kris Jenner looked chic in a white pant suit.
Although Kendall Jenner was not present at the event, she showed her support on Instagram. Kylie shared glimpses of the celebration on her Instagram Story, showcasing the blue-themed venue and her friends. She also posted photos on her Instagram page, featuring the Sprinter vodka soda and the silver van.
Earlier in the day, Kylie announced the launch of Sprinter, which offers four flavors - black cherry, peach, grapefruit, and lime, with each can containing 100 calories and no added sugar. Kylie collaborated with drink development expert Chandra Richter for a year to perfect the beverages.
In a statement, Kylie expressed her excitement about entering the liquor industry with a product she is proud of. She emphasized the unique branding of Sprinter and its delicious taste, stating that it is the best vodka soda she has ever tried. Kylie also mentioned her sister Kendall's venture into the alcoholic beverage market with 818 Tequila in 2021.
