There’s something uniquely British about the idea of learning to ride off-road in the rain, surrounded by rolling green hills and mud that seems to have its own opinions. KTM’s new UK off-road riding experience, built in partnership with former enduro champion Alex Snow, leans into that reality, not as a flashy brand activation, but as a long-term playground for riders who want to get dirty, get better, and probably get humbled along the way.
For years, KTM has sold its identity on access—access to performance, to racing DNA, to the sharper edges of off-road culture. This new UK-based experience feels like an extension of that idea, but with a little more intention behind it. Not just putting riders on capable machines, but creating a space where learning is central, and mistakes are part of the deal.
Because most people don’t fall in love with dirt riding when everything goes perfectly, they fall for it somewhere between chaos and control, usually after getting it wrong a few times first.
The KTM Enduro and Adventure Experience with Alex Snow officially launches on January 1, 2026, offering riders a mix of structured training, guided off-road riding, and full bike access across locations in Devon, Somerset, and Wales. The focus isn’t just on experienced enduro riders or racer types, it’s designed for a wide spread of abilities, from riders just beginning to tiptoe off the pavement to those looking to refine technical skills in real terrain.
On the bike front, participants will be able to ride a wide slice of KTM’s current off-road and adventure lineup. That includes the KTM 390 Adventure R, 390 Enduro R, and 890 Adventure R, alongside KTM’s dedicated enduro machines ranging from the 125 XC-W up to the 500 EXC-F. Rather than short demo loops or static displays, this gives riders actual seat time in the conditions these bikes were built for.
Snow brings a long history in British enduro competition and rider training. Over the years, he’s worked with riders at nearly every skill level, from first-time dirt riders to seasoned competitors. KTM describes the partnership as a way to not only showcase its bikes but to lower the barrier to entry for off-road riding by giving riders access to equipment, coaching, and terrain in one place.
Off-road riding has always been a bit of a closed circuit: part access, part confidence, part luck. The risk alone makes going solo a questionable move, especially early on, and while riding friends help, most aren’t trained coaches with the time or structure to teach real technique, etiquette, and confidence. For those without a built-in network, the entry point can seem almost invisible. That’s where structured training actually matters—not as a luxury, but as a bridge.
And KTM’s collaboration with Alex Snow feels like an evolution of that idea, blending instruction with environment and memory-making in a way most dry, transactional riding schools simply don’t.
Access is the other half of the equation. In many parts of Europe, legal places to ride are scarce, fragmented, or privately controlled, and even in the U.S., huge swaths of land are fenced off or restricted. When I helped facilitate riding and training programs in Baja, it became clear that the mix of education and exploration wasn’t just effective; it created a more well-rounded, lasting introduction to the sport that actually stayed with people long after the dust settled.
Projects like this don’t just teach, they provide legitimate terrain, structure, and a controlled environment that turns training into something closer to a primer for a new riding life. In a discipline as dependent on repetition, land, and immersion as enduro, that kind of access isn’t just useful, it’s foundational. KTM’s will include options for one-on-one coaching, group training, and guided off-road tours, allowing riders to tailor sessions based on confidence level, riding background, and goals.
Whether someone wants to learn clutch control and body positioning on a small-capacity enduro bike or get comfortable handling a larger adventure machine off pavement, the experience is set up to accommodate both. There’s also something quietly strategic about it. As adventure and off-road riding continue to grow in popularity—particularly among newer riders discovering dual-sport and ADV bikes—opportunities like this become more than just brand exposure. They become stepping stones. A way for riders to move from curiosity to competence without having to piece everything together on their own.
Registration for the new UK experience is now open through Alex Snow Off-Road, with riders able to select training options, riding styles, and adventure focuses. Further locations and expanded offerings are expected as the program develops. KTM UK’s managing director Matt Walker has framed the project as an extension of KTM’s performance DNA, while Snow has emphasized that his goal is to make high-level off-road coaching more accessible to everyday riders, including those on adventure bikes who might not traditionally step into the enduro world.
At minimum, it’s an interesting signal from KTM. Less about selling motorcycles through flash, more about creating a path for people to actually use them. And in off-road riding, where progression often comes from failure as much as success, that might be the most honest approach a brand can take.
