Krispy Kreme is reopening its Bristol drive-thru to serve free doughnuts to frontline workers amid the Covid-19 crisis.
From Monday (April 20) the chain's drive-thru in Avonmeads Retail Park will give NHS, police service and fire service staff who show I.D a complimentary hot drink and 3-pack of original glazed doughnuts.
Customers who do not fall within the above categories will not be able to claim the free giveaway.
Krispy Kreme CEO Richard Cheshire said: "Our mission to create smiles and bring joy has never been more important.
"We know we aren’t saving lives, but we hope to do something as small and simple as making someone smile.
"It’s our way of saying thank you to people far and wide who are working so hard to keep our nation moving, safe and well at the moment."
Krispy Kreme has introduced a number of new measures to protect employees and customers, including social distancing, running reduced lines of doughnuts and staff on site and appointing Covid-19 officers to oversee the operation.
A spokesperson said Krispy Kreme is also recruiting a team of eager volunteers to deliver "surprise, contactless doughnuts in their local neighbourhoods".
Customers are invited to support from home and "dough it forward" by nominating deserving, unsung local heroes to receive a tasty thank you.
People can nominate their heroes by contacting servingsmiles@krispykreme.co.uk, or via the brand's social channels.
More information on the Serving Smiles project can be found on Krispy Kreme's website.
