Krispy Kreme stock spiked Tuesday after announcing a partnership with Dow Jones fast food giant McDonald's. McDonald's stock had less of a sugar rush, trading flat Tuesday.
Krispy Kreme on Tuesday announced plans to offer fresh doughnuts daily at McDonald's locations nationwide. The Charlotte, N.C.-based pastry maker will roll out its doughnuts to some McDonald's restaurants in the second half of 2024 and reach nationwide availability by the end of 2026.
Krispy Kreme will deliver three of its most-popular flavors. These will be available for purchase at McDonald's as individual doughnuts or in boxes of six starting at breakfast and lasting throughout the day, while supplies last, the company said.
The partnership follows a successful pilot test at 160 McDonald's locations in Kentucky. Krispy Kreme CEO Josh Charlesworth said he expects the partnership "to more than double our points of access by the end of 2026."
The company has scaled its supply chain, built a support team, added technology and new equipment and enhanced field training to support its "Delivered Fresh Daily" expansion as part of the rollout.
To celebrate the McDonald's partnership, Krispy Kreme is offering one free original glazed doughnut to guests that visit a U.S. Krispy Kreme location between 5 p.m. and 9 p.m. today, March 26.
Krispy Kreme Stock
DNUT stock bolted 39.4% Tuesday, pushing strongly above its 50-day and 200-day lines. DNUT shares have rebound mildly since touching a 14-month low in mid-March.
Krispy Kreme stock is now up 15% so far this year and trading at its highest level since January 2022.
McDonald's stock closed flat Tuesday after easing 1.4% Monday.
MCD stock is slumping below key levels of support, without making any real progress for the past 10 months.
McDonald's retreated about 6% year-to-date.
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