Krispy Kreme is celebrating the easing of lockdown and friends and loved ones getting back together, by accepting a connection as currency in a world first.
Starting from Monday May 10 and running for one week, Krispy Kreme will spread miles of smiles across the nation and give away up to one million doughnuts.
In order to bag a free Original Glazed doughnut all you have to do is go into a Krispy Kreme store and simply safely share how you have connected with someone that has made you smile and features #SmilesAsCurrency.
This can be anything from a social media post, a photo, a message, a joke, or a post-it note.
Connections, whether virtually or in-person, are so important to everyone, so Krispy Kreme wants to celebrate this through this unique initiative and encourage the nation to smile.
Recent research from Krispy Kreme has underlined the yearning for connection that Brits have as lockdown lifts, with over half (53%) saying the thing that they have most looked forward to doing, is seeing friends and family in real life.
Nadine Singler, Krispy Kreme UK and Ireland’s Head of Marketing & Sustainability said: “We are known the world over for our Original Glazed doughnut and we love seeing people smile and connect while they enjoy their doughnuts.
“We want to celebrate all of those little things that make you smile by giving away up to one million doughnuts in a week to those that connect and smile from cheek to cheek.”
How to claim your free Krispy Kreme doughnut
Just go into any Krispy Kreme store and share your connection with #SmilesAsCurrency for a complimentary Original Glazed.
For more information on the doughnut give away visit https://www.krispykreme.co.uk/ or head to the Krispy Kreme Instagram page at @KrispyKremeUK.
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