Is laundry the new luxury? Kris Jenner certainly thinks so. The socialite launched her non-toxic cleaning brand Safely with businesswoman Emma Grede in 2021, envisioning a future where cleaning products are stylish, plant-based, and accessible.
Since the brand's inception, Spring Laundry Detergent has been a bestseller. Kris Jenner has repeatedly stated that it's her 'favorite scent,' and after reading the reviews, it's easy to tell why. People say they get constant compliments when it's on their clothes and that it smells like happiness. The fresh floral fragrance is meant to provide an aromatherapy experience that goes beyond traditional clean scents. In a slim green bottle, it adds instant charm to the shelves of your laundry room.
However, Kris's favorite detergent is more than just a pretty face, it's also one of the best ways to do laundry like a pro.
The formula is ultra-concentrated, making it very cost effective, where only a bit is needed for a full load. Its advanced ingredients are also designed to tackle tough stains, leaving clothes fresh after every wash. Despite its strong approach, it's also gentle enough to use on delicates.
This stylish and effective laundry detergent is designed to evoke the airy floral aroma of laundry drying in a field of wildflowers. The notes include geranium, orris, rose, jasmine, violet, and heliotrope, with base notes of musk, amber, sandalwood, and patchouli. 'It smells happy,' gushes one reviewer.
The popularity of this laundry detergent indicates a shift in how we are thinking about cleaning. Rather than an everyday necessity, it is a part of how we elevate our homes to create a more luxurious experience. Kris's products follow the classic logic of that when you smell good, you feel good.
Shop Laundry Room Essentials
Laundry is an art, and every artist needs the best tools to execute their craft. These are hand-picked by our expert Solved team to help you clean your clothes to perfection.
This Joseph Joseph laundry organizer is the key to unlocking the secret to quick laundry, and makes sorting items for warm and cold washes, and by color, easy.
The Environmental Working Group has verified this vegan and cruelty-free detergent, meaning it meets the EWG's strict standards for health and safety. Geranium also smells seriously luxurious, so we couldn't recommend this product more highly.
This stylish wood organizer features a handy section for dryer sheets with a detachable lid, and a hinged door for easy access and hidden storage,
As well as taking steps to prevent lint balls, look after the things you wear all the time by investing in a lint remover, which works on clothes as well as couches, blankets, and curtains, and more.
This stable and durable drying rack allows for flat, fast drying, with a stackable design that's suitable for both indoor and outdoor use.
Pre-treating your stains is the best way to ensure that the mark comes out completely when you launder the item – especially when getting a stain out of a white shirt. As such, it helps to have a powerful stain remover on hand to break down stubborn marks before they set in.
Washing clothes doesn't have to be a chore; when you know they are going to smell this good, it's something you'll look forward to. Kris Jenner is sure of it.
