Three is no crowd for Kraft Heinz, the Pittsburgh-based food and beverage powerhouse.
That after the unveiling of a new family-friendly “mix-and-match” home kitchen option that allows consumers to cook three-dish meals all in one oven, and all at the same time.
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Kraft Heinz (KHC) has dubbed its new home meal offer “Homebake 425/30, a “family-friendly, mix-and-match collection of delicious frozen entrée, side, and veggie dishes with over 500 possible menu combinations from 15 base products.”
Homebake 425/30 leverages proprietary roasting pan technology that enables main dishes, sides, and veggies to cook quickly and simultaneously, steaming for 25 minutes and then roasting for five.
In doing so, Kraft Heinz said it's “reimagining the family dinner.”
For example, in putting together a home-cooked meal of pasta, Italian bread, and cheesy broccoli, all the consumer has to do is turn the oven on to 425 degrees, choose the three menu items, pop the three food trays into any conventional home oven, and cook the meal for 30 minutes.
After that, it’s ready to serve.
Kraft Heinz said it’s solving a lot of problems with Homebake 425/30.
“61% of Americans prefer a homemade dinner each night, but more than one-third of them are dissatisfied with the end product, resulting in over 3.7 billion home-cooked dinners a year that miss the mark,” the company stated in its rollout release. Meanwhile, consumers are busier than ever, making meal prep that much more difficult despite a continued desire for food that tastes like homemade.”
With the new offering, Kraft Heinz offers the following home-cooked meal combinations:
- Main dishes: Chicken Parmesan, Southwest Style Chipotle Chicken, Pulled Pork with BBQ Sauce, Italian Style Meatballs, Garlic Butter Chicken Scampi
- Sides: Southwest Style Cheesy Rice, Parmesan Crusted Potato Medley, Loaded Scalloped Potatoes, Homestyle Mac & Cheese, Creamy Tomato Tuscan Style Pasta
- Veggies: Italian Style Cauliflower, Cheesy Broccoli, Green Bean Casserole, Teriyaki Vegetable Blend, Mexican Style Creamy Corn
With 2022 net sales of $26 billion, Kraft Heinz certainly knows its way around a domestic kitchen.
With Homebake 425/30, the company is betting that consumers will bite on the idea of spending less time in that kitchen – and more time at the dinner table.
