Kourtney Kardashian's lifestyle company Poosh has drawn heavy criticism for encouraging women to clean their vagina with expensive products - and not even being able to call it by its name.
In a tweet, the company wrote: "Keep your yoni healthy with these non-toxic feminine washes that won't harm your hoo-ha. Shop our picks for keeping things fresh down there..."
Poosh's followers were quick to point out that the vagina doesn't require a special wash.
One user told Kourtney: "Hey @kourtneykardash you might want to consult a real expert like @DrJenGunter before pushing some misinformation about our 'hoo-has'.
"By the way, don't be afraid of using the word vagina."
Another slammed Poosh: "The fact you can't even say vulva or vagina to advertise little more than a gimmick is enough of a red flag to just stick with good old fashioned soap and water."
The company has since been slated even more for refusing to use 'vagina'.
One Twitter user despaired: "She runs Poosh.
"Like, just use the word 'vagina'. We're all adults here."
Another wrote: "Pro tip for Poosh: Your target audience isn't three. If you can't use the actual words for a woman's anatomy, no one on your marketing campaign is mature enough to try to sell these product.
"Also: grow the f**k up."
One retweeted Poosh's tweet, wondering: "I don't know what to do here. Mock the name 'Poosh', roll my eyes at 'yoni', or run around in little circles yelling 'VAGINA VAGINA VAGINA' because you actually used 'hoo-ha'."
