It began with cider, then moved into gin - now Swedish drinks brand Kopparberg has thrown its hat into the rum ring with its first ever flavoured version of the spirit.
Inspired by the nocturnal animals that surround the town of Kopparberg, the dark cherry rum is made for those who dare “to be different in the dark.”
Alongside 70cl bottles of neat 37.5 per cent ABV rum, the brand has also rolled out 250ml pre-mixed rum and cola tinnies - perfect for those socially-distanced park meet-ups.
The brand says that the decision to launch a rum is off the back of a surge in thirst for rum and rum-based cocktails like Mojitos. The taste-makers spotted a Kopparberg-sized gap for “full-fruit, easy-to-drink options”, and the result has launched exclusively at Asda shelves from today.
Each glug pairs the spice of rum with a “big bold cherry kick”, perfect for anyone who loves a fruity flavour with their drink. Try a 50ml of Kopparberg Cherry Spiced Rum poured over ice cubes in a tall glass, topped up with a cola mixer and garnished with a freshly cut wedge of lime.
Rob Salvesen, Head of Marketing for Kopparberg said: “Whether you’re an existing Kopparberg fan, or a rum fanatic who’s new to the brand, Kopparberg Cherry Spiced Rum is here to inject some energy and excitement into your summer. Best enjoyed with a few friends, grab yourself a bottle or a couple of premixed cans as the tempo picks up and the darkness kicks in.” You don't need to tell us twice.
