BCN Retail has released the June 2025 sales and revenue rankings for Japan's compact cameras, showing clear trends in one of the world's most tech-focused markets. Kodak is leading the number of units sold, and while Fujifilm doesn't appear in the top five for unit sales but remains strong in sales revenue, just behind Panasonic.
Since November 2024, Japan's compact camera sales have been growing steadily. In June 2025, unit sales grew 12.7% year-on-year, with revenue rising even higher at +34%, signaling the growing demand for portable and affordable cameras that outperform smartphones without the complexity and bulk of professional models (for example, not like Sony's new $5,000+ RX1R III compact camera).
Rank |
Brand |
Model |
Unit Sales Market Share (%) |
Average price in ¥ |
Release Date |
|---|---|---|---|---|---|
1 |
Kodak |
Pixpro FZ55 |
11.8 |
20,500 |
Aug 2022 |
2 |
Panasonic |
Lumix TZ99 |
7.3 |
59,600 |
Feb 2025 |
3 |
Kodak |
Pixpro FZ45 |
5.3 |
18,600 |
Nov 2021 |
4 |
Panasonic |
Lumix TZ80 |
4.3 |
39,800 |
Mar 2016 |
5 |
Ricoh Imaging |
WG-6 |
3.0 |
28,700 |
Nov 2018 |
6 |
Fujifilm |
Instax Mini Evo |
2.7 |
28,900 |
Apr 2021 |
7 |
Canon |
PowerShot SX740 |
2.6 |
32,000 |
Aug 2018 |
8 |
Nikon |
Coolpix W150 |
2.5 |
22,600 |
May 2018 |
9 |
Olympus |
Tough TG-6 |
2.3 |
41,200 |
May 2019 |
10 |
Fujifilm |
X Half |
2.1 |
80,300 |
June 2025 |
According to BCN+R's report, Kodak's popular Pixpro lineup, including models like the FZ55, FZ45, and WPZ2, dominates unit sales, collectively accounting for over 20% of all compact camera units sold. The FZ55 was released back in August 2022 and has been one of the best-selling models since February 2025.
Ranking |
Brand and Model |
Model |
Revenue Market Share |
Average in ¥ Price |
Release Date |
|
|---|---|---|---|---|---|---|
1. |
Panasonic |
Lumix TZ99 |
11.2 |
59,600 |
Feb 2025 |
|
2. |
Fujifilm |
X100VI |
10.7 |
254,000 |
Feb 2023 |
|
3. |
Kodak |
Pixpro FZ55 |
8.7 |
20,500 |
Aug 2022 |
|
4. |
Fujifilm |
X Half |
7.2 |
80,300 |
Jun 2025 |
|
5. |
Panasonic |
Lumix TZ80 |
4.7 |
39,800 |
Mar 2016 |
|
6. |
Fujifilm |
Instax Mini Evo |
4.4 |
28,900 |
Apr 2021 |
|
7. |
Sony |
Cyber-shot RX100 VII |
3.6 |
90,500 |
Jul 2019 |
|
8. |
Ricoh Imaging |
WG-6 |
2.9 |
28,700 |
Nov 2018 |
|
9. |
Canon |
PowerShot SX740 |
2.8 |
32,000 |
Aug 2018 |
|
10. |
Nikon |
Coolpix W150 |
2.3 |
22,600 |
May 2018 |
In contrast, Fujifilm's X100VI ranks second in sales revenue despite its premium price tag. And Fujifilm's highly anticipated X Half model continues to attract niche interest, though consumers appear more inclined to choose affordable options over high-priced niche cameras.
Panasonic's Lumix ZS99 stands out as a versatile mid-range champion, excelling in both units and sales revenue. The TZ99 offers an excellent balance of power and affordability, catering to shooters seeking versatility without breaking the bank. Its optical zoom (24-720mm equivalent) is unmatched by most competitors.
While Fujifilm is the premium niche leader, it's good to see Kodak's affordable and user-friendly models are gaining impressive ground. Photography isn't just about high-end gear – capturing powerful images comes down to the photographer's eye, not megapixels or sensor size. In the end, great photography is about creativity and vision.
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