Hello Flo: “Auntie Flo” (Starts at 00:04) – Canada
Auntie Flo is the personification of a woman’s period in a funny new commercial for Hello Flo – a company with a reputation for employing a more grown-up attitude than its competition. In three very different scenarios, Auntie Flo copes admirably – if a little unwillingly – with everything that’s thrown at her.
Director: Max Sherman
Nike: “Enjoy the Chase” (Starts at 02:13) – USA
We all know it didn’t quite work out for Rory McIlroy at this year’s Masters but when this advert was broadcast, he was yet to hit a ball in earnest. Anyone who considers golf a pastime rather than a sport will be given pause after watching the young Northern Irishman’s ‘Groundhog Day’ training regimen.
Agency: Wieden + Kennedy (Portland)
Director: Derek Cianfrance
Apple TV: “Father Time” (Starts at 03:16) – USA
Having impressed critics and audiences alike with his performance in ‘Creed’, Michael B Jordan appears to be on the brink of another choice role in a sports movie in this funny commercial for Apple TV. But his opportunity to play Los Angeles Lakers great Kobe Bryant may not work out if he doesn’t learn a little tact.
Agency: TBWA / Media Arts Lab (USA)
Road Safety (Republic of Ireland): “Never Let Go” (Starts at 04:21) – Ireland
Irish International BBDO’s impressive work for the country’s road safety campaign continues with an unsettling film focusing on loss of control. The revolving visuals disorient the viewer as a man tumbles through a dark vacuum. There’s little chance to cling to those he most treasures, but the desperation in his eyes shows he cannot bear to be parted from them.
Agency: Irish International BBDO (Dublin)
Director: Gioacchino Petronicce
Jason Stone is the editor of David Reviews
