KitchenAid has just expanded its much-loved Porcelain White colorway across a wider range of countertop appliances. First introduced in 2023 as a stand mixer color, Porcelain White is championing the popularity of neutral hues in the kitchen.
Porcelain White now makes its debut across KitchenAid’s Go Cordless System, its Grain and Rice Cooker, Pure Power Blender and the Fully Automatic Espresso Machine KF8.
What’s more, you can now discover the Porcelain White version of KitchenAid’s classic Artisan stand mixer, combined with a walnut wood bowl, which is a lighter touch on the Evergreen version launched earlier this year.
This attractive combo also extends into the design of KitchenAid’s Semi-Automatic Espresso Machine, which has a walnut wood accessory pack.
Porcelain White — classic style that stands the test of time
With KitchenAid renowned for introducing an array of beautiful colorways, including the softness of Dried Rose and the bright hues of Scorched Orange, it seems odd to think that the established kitchen appliance brand is pushing out such a neutral colorway. However, there is careful thought behind the extended collection.
Porcelain White was introduced after KitchenAid discovered consumers swapped their preference for cold, clean white in the kitchen during the 2010s for a warmer, natural soft white in the 2020s.
“We introduced the Porcelain White colorway after our Color, Material and Finish team identified a growing consumer desire for warmer, more welcoming white tones in the home,” says Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances.
“Our innovative trend research ensures KitchenAid stays ahead of consumers’ design preferences, and as Porcelain White becomes a modern classic, we’re thrilled to expand it across an even wider range of products.”
Although Porcelain White won’t add a pop of color to your kitchen, like KitchenAid’s Empire Red or Matcha colorway, it will stand the test of time.
“Porcelain White never goes out of style. It balances the inviting warmth with elegant timelessness, evoking the smoothness and enduring quality of porcelain dishes. It’s a color just as versatile as your style,” says Brittni Pertijs, Color, Finish, and Material Manager at Whirlpool.
A full range of products
The Porcelain White Collection is expansive, and so is the price range of the products. Starting at the basics, you can buy the KitchenAid Go Cordless Top Down Chopper for $69 at KitchenAid, while the KitchenAid Grain and Rice Cooker will set you back $399 at KitchenAid. And, at the top end, KitchenAid’s Fully Automatic Espresso Machine retails for $1,999 at KitchenAid.
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