Europe's largest games event is kicking off around now with Microsoft first out of the block in terms of announcements. The most important is a launch date for Kinect. Microsoft's hands free - and potentially game changing, bar the rubbish driving title - control system will arrive in the UK on the 10th November. Xbox Live will also be arriving on Windows Phone 7 too.
Kinect is clearly the main focus though, with Microsoft European VP Chris Lewis keen to stress the importance of the new device to the Xbox generally.
We are bringing the Kinect experience to Europe for the first time at Gamescom because this is the biggest show in the region and we're committed to investing in Europe and the critical role it plays in Xbox's global success. With Kinect launching on November 10, it's set to not only transform our business but also change how we use entertainment. With Kinect, YOU become the controller, giving you the choice in how you and your friends navigate entertainment and gaming experiences.
Elsewhere on the Xbox it seems that Halo Reach and Fable III are - as you would expect - the main focus. Gamescom is unlikely to see Gears of War 3, the other core Xbox franchise.
The PC hasn't been forgotten though, with Microsoft unveiling Age of Empires Online - a more casual reinvention of the venerable brand - and a new Flight Simulator game.
Mobile too gets a look in with Xbox Live games coming to Windows Phone 7.
Details of all these will come out over the next 48 hours - Steve Boxer should be seeing most of these while he is out in Germany - but what do you think so far? Does the Kinect launch date make any difference to your interest levels? Interested in the new PC or mobile titles?
