Kim Kardashian is about to launch a lifestyle brand to rival Gwyneth Paltrow's Goop, it's claimed.
The Keeping Up with the Kardashians star, 40, has reportedly filed 19 trademark applications in the US under the name SKKN by KIM, which cover beauty products, health drinks, electronic gadgets, clothes, homeware and more.
She has also filed a trademark application to bring out her own range of candles, which Gwyn's brand Goop has attracted a lot of attention for over the last year.
Gwyn, 48, caused a huge stir in 2020 when she released a candle called This Smells Like My Vagina.
Goop, which Gwyn set up in 2018, is valued at around £200million.
A source told The Sun : "Kim is always looking at ways to expand her businesses and believes setting up a brand named after her which encapsulates a series of different things is the perfect way to move forward.
"She already has separate brands but this venture would be a new chapter for her."
While Kim made her name on KUWTK, she has forged a career as a successful businessman woman.
She has had huge success with her cosmetics company KKW Beauty and shapewear brand Skims.
In April this year Kim was named a billionaire by Forbes after her fortune swelled from $780million (£562million) in October to more than $1billion (£700million).
Kim is clearly looking for her next big move after a whirlwind few months for her.
It was recently announced that she is divorcing her husband Kanye West after six years of marriage.
The former couple share four kids, North, seven, Saint, five, Chicaco, three, and one-year-old Psalm, who they've reportedly agreed to share custody of.
