Kim Kardashian sent the rumour mill spinning after her company reportedly filed a trademark for the rights to 'SKKN'.
The Keeping Up With The Kardashians star is already a busy woman with KKW Beauty and Skims, but it looks like she's ready for more.
It looks like it could be a new skincare line, with the two K's in the middle of the name being a reference to her initials.
According to TMZ, Kim wants to use the trademark for new hair care, make-up, skincare, nails and other products.
The trademark has reportedly been filed in the US and globally, with SKKN.com and @SKKN social media handles being taken by her team.
Mirror have contacted Kim's reps for comment.
It was first reported that the reality star was looking to expand her brand - to rival Gwyneth Paltrow's brand Goop - back in April.
A source told The Sun at the time: "Kim is always looking at ways to expand her businesses and believes setting up a brand named after her which encapsulates a series of different things is the perfect way to move forward.
"She already has separate brands but this venture would be a new chapter for her."
While Kim made her name on KUWTK, she has forged a career as a successful businessman woman.
She has had huge success with her cosmetics company KKW Beauty and shapewear brand Skims.
In April this year, Kim was named a billionaire by Forbes after her fortune swelled from $780million (£562million) in October to more than $1billion (£700million).
Her current trademark ongoings comes after she revealed Kate Moss as a brand ambassador for Skims.
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The iconic British supermodel, 47, posed for the reality star's brand in several incredible images shared on the business' Instagram page.
Kim was left gushing over Croydon-born Kate as she shared the flawless images with her loyal customers.
"Introducing Kate Moss for SKIMS," the caption began. "I first met Kate in 2014 through Ricardo Tisci and was instantly struck by her cheeky sense of humour, authentic and classic beauty and we've been friends ever since!..."
She looked outstanding in a nude bra and knickers set, showing off her toned stomach and recreating her signature runway pose.
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