Kim Kardashian was savaged by a fan who told her she looked older as she debuted her dramatic new look.
The Keeping Up With The Kardashians star, 39, took to Twitter to reveal that she'd dyed her hair red.
Moving her head from side to side, the reality queen proudly showed off her new style, with her tinted hair styled into a messy bun with two sections left loose to frame her face.
Looking into the camera, she said: "You guys, I dyed my hair red. Do you love it?"
And Kim, who shares four kids with husband Kanye West, probably wasn't expecting the response she got.
One savage fan was straight in there to tell her: "red hair dont go with you... truthfully make you look older"
Many others made reference to her bitter feud with singer Taylor Swift, who has a single and album named Red.
One told her: "red by taylor swift is better"
Not everyone was a critic though, and many rushed to tell her how much they love her new look.
One fan commented: "OMG goddess"
"Omg I love your hair," wrote another.
One compared her to a Disney princess, commenting: "Ariel"
While another posted: "Live and breathe for this color on you"
Others were distracted from looking at her hair though, instead focusing on her plump lips.
One asked: "What happened to your lips?"
And another replied to them, writing: "Dude, I was just gonna ask the same thing!!"
It comes after Kim reportedly reached billionaire status after selling part of her KKW Beauty empire for $200 million.
Cosmetics company Coty has snapped up a 20% stake in Kim's company, which launched in 2017, reportedly valuing the business at $1 billion.
That's just under the $1.2 billion valuation it placed on her sister Kylie Jenner's Kylie Cosmetics last year.
Since then, Kylie has been accused by Forbes of faking her status after she was named the world's youngest self-made billionaire.
She denied any such thing, and her lawyer demanded a retraction be printed, but Forbes said it stood by its story.
