SKIMS is now available to shop for the first time outside of America, available exclusively at Selfridges.
Shoppers can browse over 200 styles online and shop the collection from home with fast UK delivery and returns.
The brand - thought up by body goddess Kim Kardashian after she struggled to find decent shapewear - has been a sell out for the star, and fans have been eagerly anticipating the chance to buy it in the UK.
Kim Kardashian West, 39, is nothing if not an entrepreneur, and her innovative shapewear brand SKIMS has proven a huge success, despite the reality queen often dividing opinion.
Her range of SKIMS shapewear, underwear and loungewear, has - she claims - been created with everybody (and every body) in mind.
The world famous beauty first thought about her own shapewear range a decade ago, when she started to modify and dye existing shapewear to suit her own needs.
Last September her hard work came to fruition and the SKIMS brand was launched.
The shapewear in particular is designed to be inclusive, with nine different shades available across the collection and sizes from XXS to 5XL.
The SKIMS aim is to enhance, smooth and shape every curve, while allowing for comfort and long lasting wear.
But it's not just the Spanx-like shapewear in the SKIMS name, as there is also underwear in the form of bras, thongs and waist trainers.
Plus there is the much-emulated loungewear, of which the original designs are in a cosy thick boucle material and come in the nude hues such as Camel and Bone, which nod to her husband Kanye's own fashion range of futuristic desert warrior style clothing.
The latest addition to the loungewear range, called Waffle - which is a thinner material than the boucle - dropped on October 7, with Kim announcing it on her own Instagram page. Described as ultra-soft brushed waffle loungewear designed for stay-at-home style and comfort, the Waffle range is only available at Skims.com for now.
There is also a maternity range, which caused a backlash when it was first launched after Kim was accused of implying pregnant women wanted to hide or minimise their bumps.
The star was forced to release a statement on the controversy, saying: "To anyone who has an issue with maternity solutionwear, and if you haven't been pregnant before you may not know the struggle of what it's like carrying all of this weight the way I did along with millions of strong women, @skims maternity line is not to slim but to support."
