Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Daily Mirror
Daily Mirror
Joel Leaver

Kim Kardashian's 'British chav' makeover video branded 'insulting' by Ulrika Jonsson

Ulrika Jonsson has slammed Kim Kardashian for her 'British chav' makeover video, branding it "insulting".

Kim, 42, filmed herself applying heavy makeup and miming to a song by grime artist Millie B in a video on TikTok earlier this month as part of a viral trend on the platform.

The video - which Kim later suggested came after she lost a bet - was dubbed a "British chav" makeover by viewers.

While many fans have found the video funny, it's drawn criticism in recent weeks over the suggestion that the 'chav make-up' trend pokes fun at the working class.

Kim Kardashian posted a makeover video earlier this month (TIKTOK)
It has since been criticised by Ulrika Jonsson (Ken McKay/ITV/REX/Shutterstock)

Among the critics has been presenter Ulrika, 55, who has since shared her thoughts, describing it as "insulting".

Ulrika wrote about the video in a recent column for The Sun, saying: "The viral video of [Kim] doing her best version of 'chav' make-up is not only in bad taste, it's also insulting."

She said "many girls are emulating" the reality TV star and want to have a "flawless" look, going to great lengths for it. She said their admiration has meant they're dedicated fans.

Kim had shared the video with fans on social media (Kim Kardashian/TikTok)
It showed her applying heavy makeup (Kim Kardashian/TikTok)

Do you enjoy reading about celebrities? Sign up for all the best celeb news from the Mirror here .

The presenter continued in her column earlier this month: "To see her so flippantly make a joke of how some women apply their make-up seems cruel and a tad ungrateful."

She said: "Not every woman out there has the luxury of a make-up artist at hand the second she wakes up." She said they also don't have a film crew providing "perfect lighting".

The video, which was uploaded earlier this month, shows Kim applying heavy makeup including thick brows and foundation on her lips. She later models the finished look.

It's said to be part of a trend on TikTok (Kim Kardashian/TikTok)
Kim later suggested it had been the result of losing a bet (Kim Kardashian/TikTok)

Viewers have since taken to social media to share their thoughts, with the video referred to as her attempt at a "British chav" makeover and "chav makeup" by some.

'Chav' is considered an offensive term to describe a young people's perceived coarse and brash behaviour. It was often used as a derogatory reference to working class people.

Some viewers were amused by the video though. It has been described as "iconic," "silly" and "amazing" in the comments section. Others similarly praised such content.

Do you have a story to sell? Get in touch with us at or call us direct 0207 29 33033.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.