Kim Kardashian 's daughters North West and Chicago West feature in this year's Mother's Day ad campaign for her shapewear brand Skims, promoting "extra special" gifts.
The reality TV star, 41, regularly models for the fashion line, with one such photoshoot now being used ahead of the annual occasion, celebrated on May 8 in the US this year.
She was accompanied by her daughters North, eight, and Chicago, four, - whom she shares with ex Kanye West, 44 - for the promotional campaign for the fashion brand.
The photos were shared on the official Instagram account for clothing brand Skims - which was co-founded by Kim back in 2019 - recently, according to The Sun.
The same photos were previously used by the shapewear brand in a promo campaign in 2020, with them understood to have now been used again for Mother's Day this year.
The first photo shows the Keeping Up With The Kardashians alum carrying North in her arms, with them wearing matching grey loungewear, including a tank top and pants.
The mother and daughter are seen smiling at the camera as they pose together, with the photo having been accompanied by the caption: "A SKIMS Mother's Day."
Do you enjoy reading about celebrities? Sign up for all the best celeb news from the Mirror here .
The second photo featured youngest daughter Chicago, who was seen alongside her mother wearing a matching set of fluffy loungewear, as they cuddled up together.
It showed the youngest resting her head on her mother's shoulder whilst wearing the cosy knitted robe, with Kim seen looking towards the camera as she held her child.
The photo of Chicago and Kim was accompanied by the caption: "Make Mother's Day extra special with SKIMS styles for every mom and mom-to-be."
There's currently a section on the Skims website offering recommendations for Mother's Day gifts, with it stating: "Moms are the best. Show her some love with our favourite pieces."
It promotes a number of different items, with it later adding: "Spoil her with cozy loungewear, super soft sleep sets, supportive shapewear, and so much more. She deserves it."
Kim has four children with her ex Kanye, including North and Chicago. The former couple are also parents to eldest son Saint West, six, and youngest son Psalm West, two.
Do you have a story to sell? Get in touch with us at webcelebs@mirror.co.uk or call us direct 0207 29 33033.
