Kim Kardashian has controversially stated she will never see her cellulite as a positive thing.
The Keeping Up With The Kardashians star made the comments while discussing her new range of shapewear.
Speaking about why she created the undergarments, she told the Wall Street Journal : “I’ll never be a person who says it’s a more positive thing if I show my cellulite.
"The feeling when I had to wear that corset is not that. It’s the second skin that makes me feel comfortable and cozy and all smoothed.”
The comment isn't the only reason Kim's shapewear has caused a stir.
The reality star was also forced to re-brand the range after backlash over its name, Kimono, which many claimed was 'cultural appropriation.'
Twitter users accused Kim of "butchering Japanese culture," and overlooking hundreds of years of history when naming her range after the Japanese garment.
Meanwhile, Japanese-American woman Yuka Ohishi, told the BBC: "We wear kimonos to celebrate health, growth of children, engagements, marriages, graduations, at funerals.
"It's celebratory wear and passed on in families through the generations.
"This shapewear doesn't even resemble a kimono - she just chose a word that has Kim in it - there's no respect to what the garment actually means in our culture."
The reality star has now vowed to rename the products following the uproar.
"Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life," she said.
"What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public.
"I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.
"My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.
"I will be in touch soon. Thank you for your understanding and support always."
Kim had filed trademarks for Kimono, Kimono Body, Kimono Intimates and Kimono World, but with her latest announcement, will now be changing the names.
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