Steven Gerrard played down any talk of Rangers gaining a "psychological advantage" over Celtic should they extend their lead at the top of the table with victory against Kilmarnock.
However there's no doubting another three Premiership points – taking the lead at the top to nine – would leave Rangers in a strong position to put some real pressure on Neil Lennon's side going into the winter months.
Rangers' have to overcome Alex Dyer's side first though, and their recent record at Rugby Park doesn't make great reading.
They lost 2-1 on their most recent visit to Ayrshire in February, and know they'll need to deliver a strong performance to get all three points this time around.
So how do I watch the match?
Kilmarnock v Rangers gets underway at 12pm on Sunday, with all the action shown live on the Sky Sports Football and Sky Sports Main Event channels. Subscribers can also watch the match through the Sky Go app.
Those without a subscription can purchase a NOW TV day pass for £9.99 and watch the match live through that.
Coverage will start an hour before kick off, at 11am.
We'll have all the latest updates from the match on our dedicated Kilmarnock v Rangers live blog.
