Nestlé has announced the popular Killer Python confectionery will be downsized by approximately half in an effort to reduce the portion size of the sweet.
The new snake will be 24g and 336kJ, down from the current weight of 47g and 630kJ. Here’s how the new version of the killer python stacks up against the old version:
And here’s how the new and old pythons compare to a variety of snack-sized sweets and chocolates (I’ve excluded other jelly-like lollies as they don’t generally come in small serves):
Nestlé’s general manager of confectionery, Martin Brown, said in a statement the move was the first part of an ongoing initiative, so we may be seeing other smaller snacks hit the shelves soon.
“We’re now offering confectionery with responsibly sourced ingredients, on-pack portion education and changes such as revised portion sizes and resealable packaging,” Brown said.
The move has also prompted a warning from Choice to be wary of companies downsizing products but maintaining the same price. In this case, however, Nestlé say they will be reducing the price accordingly so the price to weight ratio will remain the same.
The new killer pythons will be added to supermarkets from Friday onwards.
