Kieran Hayler has been accused of "using" his kids to take a dig at his ex Katie Price .
The former stripper shared an adorable picture of his son Jett, five, at the weekend, sporting a cute jumper with a J design.
As he thanked the brand Arabella and Bear for the "cute" look, which featured a bunny in time for Easter, some fans thought he had an ulterior motive for posting the snap on Instagram.
Noting that his mum Katie had just launched her own kids' clothing line, one follower was quick to suggest that the promotional shot was simply posted to rival her.
Katie Price could be breaking the law by employing her OWN children as models
"Georgous Children, feel sorry for them though, caught in the middle of such s**t, both parents useing them to flog stuff (sic)," they wrote.
As another also noticed the coincidental timing, as they added: "Much better than that rubbish KP is flogging".
Mirror Online has contacted Kieran's representative for comement.
Katie and ex Kieran also share daughter Bunny, four.
Katie Price finally launches YouTube channel - but it's completely blank
The former couple have been at each other's throats again recently, after Katie lashed out at his girlfriend Michelle Penticost.
According to the Sun , the mum-of-five mocked her estranged husband's 'dad bod' on his recent loved up holiday, before insisting that his new partner Michelle was copying her poses as well as their similar holiday wardrobe.
The source reportedly told the publication: "When Katie saw the pictures of Kieran and Michelle on holiday she was furious - and said it's clear that they 'want to be her'.
"She was mocking Kieran's 'dad bod' saying that he has nothing on Kris [Boyson's] body."
The insider went on to claim that Katie had taught Kieran the style of posing for the paparazzi herself and he was playing up to the cameras.
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