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The Guardian - UK
The Guardian - UK
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Kickstart your business: A masterclass for entrepreneurs

Charly Lester and Caroline Brealey.
Charly Lester and Caroline Brealey.

Do you have a business idea, but don’t know where to start? Are you new to the entrepreneurial journey and feel that you need more confidence and practical skills to build your brand?

Successful entrepreneurs in their own right, Charly Lester and Caroline Brealey will demystify the process of launching a start-up, taking you through the crucial steps of setting up a new company and establishing your brand.

They will share their tried-and-tested advice on creating a company name, registering your business, basic accountancy and designing your brand. The course will also cover key skills for the digital age, including blogging, social media and doing your own PR.

This class is open to anyone with a business idea or a fledgling start-up, but Charly and Caroline are particularly keen on encouraging female entrepreneurs as, in their experience, women are often daunted by the challenge of setting up their own company.

Content

  • Setting up your company with HMRC
  • Basics of business accounts
  • Business plans
  • Creating your name
  • Building a brand
  • Blogging for business
  • Social media
  • Your business website
  • Making sales

Tutors

Charly Lester is the CEO of The Dating Awards, a global set of industry awards for the online and offline dating industries. She has become one of the world’s leading dating industry experts, appearing regularly on TV, on the radio and in the press.

Caroline Brealey is the CEO of Mutual Attraction, one of the UK’s leading introduction agencies. She is the founder of Matchmaker Academy, an accreditation for matchmakers.

Together, Charly and Caroline recently established Dating Expert Academy. They are also the founders of A League of Her Own, an online community for female entrepreneurs launching this summer.

Details

Date: Multiple dates available
Times: Evening course, 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £99 (includes VAT, booking fee and drinks)
Event capacity: 36

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Information on Guardian Masterclasses

To contact us, click here. Terms and conditions can be found here.

Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.

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