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The Times of India

World

Sumit Roy

Kick streamer Clavicular says Kick spent nearly $700K promoting his clips and gives creators an unlimited clipping budget

KICK Clavicular

Kick streamer Clavicular has revealed that he does not spend money on promoting his viral short clips because Kick pays for the campaigns. The streamer claimed that Kick has spent close to $700,000 in one month to promote his clips across platforms like TikTok and YouTube Shorts. He explained that the goal is to bring more viewers to Kick through branded clips. Clavicular shared these details during an appearance on the Iced Coffee Hour podcast.

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Clavicular reveals Kick spent $700K on viral clip promotions and creator growth

During the podcast, Clavicular was asked how he manages to get billions of views from short videos without spending money himself. He said he has “no clipping spend” because Kick handles the cost of promoting his content.

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