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Evening Standard
Evening Standard
Entertainment
Lauren Keary

Khloe Kardashian's sponsored Instagram post receives backlash from fans

Khloe Kardashian is once again shilling teeth whitening kits and this time, fans are outraged.

This isn’t the first time the youngest Kardashian sister has been ridiculed for her choice in sponsored Instagram content, and it likely won’t be the last, since members of the Kardashian-Jenner family are known to make as much as $1 million per ad post.

This time, Khloe was promoting Hi Smile teeth whitening kits under the pretense that fans had been “asking for her thoughts” on them. The full Instagram post read, “Everyone’s been asking for my thoughts on @hismileteeth, here it is! I’ve been using the kit a couple of nights a week for the past few months and it has helped me maintain my white teeth. The biggest issue I was having with teeth whitening was sensitivity issues, but with this kit I haven’t had any issues with regular use. I personally use it for maintaining my smile and removing stains, and would recommend to anyone considering teeth whitening product! #ad #HiSmile#TeethWhitening

We all know celebrities can promote products without everyone asking their opinion, but Khloe’s effort to make her ad seem authentic actually yielded most of the backlash. Fans were commenting that the reality star has veneers and therefore wouldn’t actually need whitening kits, as the teeth covers don’t stain. One Instagram user wrote, “Sure you do👌🏼 Don’t forget the veneers!😬.” Another responded with, “Don’t you have enough $??? This is so pathetic.” One more chimed in with, “I have veneers as well sista.... we all know you pick the color and tarter millimeter when they are being designed. They don’t stain. But I get the making money hustle. Love you koko.”

Kim Kardashian agreed with the last comment praising Khloe for her hustle game by writing, “Get it gurlllll 💰💰💰.”

View this post on Instagram

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A post shared by Kim Kardashian West (@kimkardashian) on

Kim Kardashian is no stranger to the spon con game. Like most of her siblings, she's also received plenty of hate over her #ad posts. Kim previously received backlash for selling a morning sickness medication when she wasn’t even pregnant. Kendall Jenner was trolled for her “ignorant” Pepsi commercial and Kylie Jenner received hate messages for advertising a waist trainer after she gave birth to Stormi.

While the Kardashians all have their separate entrepreneurial endeavors, it’s no secret that posting a photo to Instagram can make them a quick buck, and the reality TV gang isn’t afraid to capitalize on that.

As for Khloe’s recent Hi Smile ad, the jury is still out on if she actually uses the teeth whitening gadget or if her pearly whites are just veneers. Either way, Koko sure knows how to work that side hustle.

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