KFC: “Brothers” (Starts at 00:06) – UK
Designed to highlight KFC’s new Mediterranean range, this advert focuses on the relationship between two brothers – Arturo and his older sibling, whom he idolises. Will things change when the older brother gets a girlfriend? Watch and see.
Agency: Bartle Bogle Hegarty
Director: Michael Pearce
Carlsberg: “Kickabout” (Starts at 01:08) – UK
Days before the professionals get back on the pitch, there’s no better time to appreciate a good old game of footie down the park. Only Carlsberg – being Carlsberg – are sure they can do something with jumpers for goalposts that’ll leave Ron Manager speechless. As soon as the keeper’s makeshift goalposts align themselves to the proper distance, you know something’s different about this pitch.
Agency: 72andSunny Amsterdam
Director: James Brown
Marks & Spencer: “First Love” (Starts at 02:31) – UK
In this commercial for M&S’s school uniforms, a young boy solemnly explains to us that he loves his new stain resistant blazer because even tomato ketchup comes off “aukomakickly” … however, it turns out his tangled love life may be harder to deal with.
Agency: RKCR/Y&R
Director: Mark Albiston
War Child: “Duty of Care” (Starts at 02:55) – UK
In the arena of the first-person shooter, the player is often given a tutorial to ease their way into the action. War Child wants to wrest that feeling of safety away by making us experience conflict through the eyes of a girl called Nima. A resident of the Middle East ‘level’, Nima must fight to evade capture by militants and find her father. Of course, this is a disturbingly one-sided fight. An edgy way to make a point that really pays off.
Agency: TOAD London
Director: Daniel Lucchesi
Sea Shepherd: “Ultimate Death Scene” (Starts at 05:30) – Australia
Lobby group Sea Shepherd presents a graphic portrayal of a whale’s traumatic end with a riveting physical performance from actor David Field – one that brings whaling into the spotlight in intense, gory detail. It’s a deeply stressful watch as the horror of the scenario begins to take hold but it’s hard to avert your eyes thanks to Field’s commitment and director Tony Prescott’s unflinching lens.
Agency: The Works (Sydney)
Director: Tony Prescott
Life M6 Blades: “Mookie” (Starts at 07:16) – Israel
It’s a testament to the strength of this Israeli ad that it doesn’t feel anywhere near three minutes long … and as it’s selling razors, that’s nothing short of miraculous. Instead of the usual macho music, sciencey animations of blades against stubble fuzz and virile men nodding at themselves in satisfaction, this shows real-life ‘Mook’ rediscovering a face even his wife doesn’t recognise.
Agency: BBR Saatchi & Saatchi (Israel)
Jason Stone is the editor of David Reviews
