KFC says it is sorry if it caused offence over an advert which shows two young boys ogling at a woman's breasts.
The 15-second advert, uploaded to its Australian YouTube channel, has been branded "sexist" by a campaign group.
But while some did not approve of the ad, several others took to Twitter to label the ad "funny" and said there was no need for the company to apologise.
Still on the YouTube channel, it shows a woman check her cleavage as she looks at her reflection in the window of a parked car - not realising there are people sat inside.
The woman also quickly checks the bottom half of her outfit in the car window in the Zinger Popcorn Box advert.
The car's window then rolls down to show an angry female driver and two dumbstruck young boys looking at the woman's breasts, before she smiles and says, "did someone say KFC?"
Yum! Brands Inc's KFC told the Australian Associated Press it was sorry if the commercial was deemed offensive - Reuters reports.
A spokesman said: "We apologise if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light."
The video has garnered more than 40,000 views on the company's YouTube channel.
KFC's response came after Collective Shout, a group which campaigns against the objectification of women, condemned the advertisement.
The group's spokeswoman, Melinda Liszewski, said. "Ads like this reinforce the false idea that we can't expect better from boys.
"It is another manifestation of the 'boys will be boys' trope, hampering our ability to challenge sexist ideas which contribute to harmful behaviour towards women and girls."
