Paul Antoniadis serves as the CEO and Executive Chair at good natured Products Inc, a prominent eco-friendly packaging company in North America. When considering a new food packaging partner, businesses should first align their choice with their company's mission and values. Questions around sustainability, customer promises, and product vision should guide this decision-making process.
One effective strategy to find the right packaging partner is through referrals and recommendations within the food industry. Engaging with regional food industry associations, seeking inspiration from other businesses, and attending relevant trade shows can help in shortlisting potential partners.
When evaluating third-party partners, businesses should look for key traits. Firstly, partners should have experience navigating national and regional packaging regulations, which are subject to frequent updates. Having in-house experts to provide guidance on compliance is crucial, especially for businesses planning to expand across different markets.
Design is another critical aspect to consider, as it impacts product safety, quality, and freshness. Custom design services may be necessary depending on the product's requirements. Factors like clarity, seals, and container shape can influence product presentation and storage costs.
Material choice is equally important, particularly concerning health risks and sustainability. Businesses with a focus on sustainability should be wary of potential chemical exposure from plastic packaging. Materials like metal, glass, and bio-based options offer safer alternatives. Partners should advise on the most suitable and cost-effective materials for each product.
While businesses have the option to produce packaging in-house, selecting the right packaging partner is crucial for ensuring product safety, transportation efficiency, and brand identity. By prioritizing food packaging as a strategic element of their operations, businesses can enhance their overall product offering and consumer experience.
Forbes Business Council provides valuable resources and networking opportunities for business owners and leaders seeking growth and development in their respective industries.
.jpg?w=600)
