Red was a key accent colour in the S/S10 collections. Bottega Veneta did it best, in eye-popping pillar box - quiff optional.
All from Bottega Veneta, bottegaveneta.com
Photograph: Jason Hetherington
Workwear is a huge trend this season. This patch-pocket drill jacket taps straight in
By YMC from mywardrobe.com
Photograph: PR
There is an element of smugness when you buy something now that is on trend for next season too. Outerwear, especially parkas, are set to be huge for A/W10. Buy this now and congratulate yourself all the way to next February
By Penfield from mywardrobe.com
Photograph: PR
If you are looking for a cheap and easy wardrobe update, then look no further then this cardigan
From tkmaxx.com
Photograph: PR
There is something very 'Glee' about this cardigan. Mr Shu might wear it on dress-down Friday, and we don't mean that in a bad way
By YMC from mywardrobe.com
Photograph: PR
Scratch all thoughts of Gordon Brown's campaign wardrobe from your mind, and look again at this perfect example of red shirting. Wear it with battered stone shorts and sandals
From reiss.co.uk
Photograph: PR
Coloured trousers are not just for the posh. Wear these with a black vest if you have a David Beckham-like physique, or a simple breton stripe for a uplifting summer look
From asos.com
Photograph: PR
We had to put these in for all those die-hard Baywatch fans who still dream of chasing Yasmine Bleeth and Pamela Anderson down the beach
From jacamo.co.uk
Photograph: PR
Shoes for the confident modern man from shoe maestro Mr Hare. Here's the USP: high-density EVA foam with leather sole and rubber heel quarter, made on an Orwell last
By Mr Hare from oki-ni.com
Photograph: PR
Hand-quilted, ultra-soft, made in England. No, it's not Andrex, but a rather fine leather laptop skin for 13in screens (15in also available)
H by Harris from oki-ni.com
Photograph: PR
We love this shopper, which strikes the perfect balance between fashion and function and ticks the red trend box nicely
From reiss.co.uk
Photograph: PR
Shake off the skinflint connotations of change purses with this embossed shiny red number from the home of all things cool - Comme Des Garcons
From endclothing.co.uk
Photograph: PR
Little to say about this watch other than WE LOVE IT!
By Uniform Wares from oki-ni.com
Photograph: PR
If we can't tempt you with any red apparel, how about a bit of kit instead? We are still loving oversized look-at-me headphones, and you can't get more look-at-me then these
From urbanoutfitters.co.uk
Photograph: PR