All clothes by Dior Homme diorhomme.com
Fashion editors: Jo Jones and Helen Seamons
Photographer: Kevin Foord
Model: Jeremy Young at Models 1
Grooming: Juliana Sergot
Photograph: Kevin Foord
Sharpen up your winter look with this deep red peacoat
Jaeger London from jaeger.co.uk Photograph: PR
A colourful red knit is a useful wardrobe filler. Easy to slip under a navy suit to brighten the look or simple enough to wear with a formal trouser to smarten a look, our favorite style is tones of red layered up. Let's face it red was never subtle..REISSONLINE.COM Photograph: Jamie Laing/PR
If you are feeling brave try this red crew neck knit with a pair of 'boozy' trousers and similarly toned claret shoes. We've seen this look in action and it looks good
From topman.com Photograph: PR
Regular readers will know that we have already talked about how sweatshirts are a key wardrobe piece this season. This red one is a real bargain and will lift any outfit
From asos.com Photograph: PR
MMM make very good T-shirts indeed, that last for years and years. This is an easy way to wear the red trend without being worried that you look like Father Christmas
By Maison Martin Margiela from farfetch.com Photograph: PR
Remember - there are plenty of shades of red. This burgundy looks great with other red tones to keep you on trend. A cord is a good investment so these trousers are a double win for winter
By E Tautz from matchesfashion.com Photograph: PR
The red sock is a style classic. We love a flash of a red clad ankle on the bus. Nothing looks smarter in the office than a dapper business suit, red sock and a well shined shoe
By Burlington from topman.com Photograph: PR
These red canvas sneakers will jazz up even the shabbiest jeans
By Supra from farfetch.com Photograph: PR
We appreciate you might not feel like embracing the head-to-toe Dior Homme look but how about a pop of red with your usual look? These crepe soled lace-ups will put a spring in your step
KG from kurtgeiger.com Photograph: PR
A dear friend of The Observer fashion desk has this, and he is one of the most stylish men we know. Plus, it's easy to spot in your bag - no more trawling around looking for the dull black one
By Comme des Garcons from mywardrobe.com Photograph: PR